Today’s consumers demand growth. Now more than ever, consumers want choice. They seek products and services that give them exactly what they want, when they want and how they want, and they have the power to drive newer and newer technologies every day. It is because of sophisticated customers that the media entertainment industry has … More Innovation is the Mindset.
For many global companies based in the United States, there is the potential to cater to a multitude of world cultures within the U.S. But first, companies must have an understanding of what it means to be culturally inclusive when addressing different cultures within its footprint. And business management must be willing to take a … More Cultural Cognizance Reaches Beyond the Masses to Drive Customer Growth